EXHIBITION
Product exhibitions are a unique platform for companies to increase brand success through better engagement and interaction. Although they can be time consuming and expensive, exhibitions provide benefits unlike other forms of experiential marketing Lighting can completely change the look, feel and overall flow of your exhibition booth. By lighting products throughout your exhibition booth, you can guide visitors on their journey through your booth. Upgaming at 1CE 2025 is a perfect example of how lighting can be used to make a statement Examples include auto shows, home and garden shows, and technology shows. Specialized consumer exhibitions focus on specific interests or hobbies, which appeal to a specific audience. Some examples include comic conventions, craft fairs, and pet fairs
